Ben is a seasoned competitive intelligence professional who currently serves as Senior Manager, Competitive Intelligence in the Adobe DX Competitive Center of Excellence (CCOE). Prior to joining Adobe, Ben led competitive intelligence initiatives for Datto, UiPath, and Pega. He kicked off his career in market research and strategy as an analyst for IDC's mobility group. Ben was a keynote speaker for the Product Marketing Alliance's Competitive Summit in June, 2022 ("Why Competitive Intelligence Programs Fail And What to Do About it"), and he is passionate about both sharing his learnings of 7+ years in CI as well as soaking up what he can from others in the field!